SPC Multimedia Group™ :: Our Beginnings, Beliefs & Forward

Creating Your Brand To Success

We Don't Just Design Websites . . . We Create Your Brand To Success!

Our Beginnings, Beliefs And Forward

A desk, a phone, a pad of paper and pen and the age old typewriter.

WHERE WE CAME FROM. Throughout the 70's, 80's and into the early 1990's, before the Internet actually took hold of the world, marketing and advertising executives worked with pen and paper, along with an occasional typewriter. You do remember what those are, don't you? Anyway, during that time, every person who had a business model or philosophy, took to the podium and preached their so called, "Quick Fix" to the maladies businesses were having. Some were very good motivational speakers, but their advertising and marketing methods were not always what a business needed. I went to many of these seminars

and workshops to see if I could find that "magic ring" that would help me, help my clients. To bring them better value for the products and services that we offered. Guess What! There is no magic ring. I found out after spending a substantial amount of money and a great deal of time, that going to these so called "gurus", was not necessary. I found bits and pieces of all of their philosophies to be the same. Other parts were totally irrelevant. And then it hit me. Right between the eyes. The key that has helped me help my clients. The key that has let them enjoy better sales, better profits and better security. HARD WORK!

I guess that was a bit anticlimactic, but it is the truth. So I gathered materials from all the advertising and marketing philosophies and techniques. I pulled together various business models. I spoke with so many business professionals that I lost count. I worked long and hard. Had meeting upon meeting with other professionals in my field. Went through those annoying motivational tapes that I had invested in. Put together a format that I felt was right. Then revamped that format again and again. Finally, after a number of years and a lot of hard work (there are those two words again), I had it. And now, so can you. Your Brand To Success! And it all begins with our "Image Building Program".

What is our Image Building Program? The short of it is, we compile information from your the business entity; including insights from owners, officers, managers and pertinent personnel. Areas of information we gather include; company goals, geographical sales goals, marketing budget position, the companies facial goals (how they want to be perceived in the marketplace) along with other hot topic information. We then work with key personnel to pull all this information together and create your Image Print. This is the first step towards Your Brand To Success.

Our Beliefs Towards Marketing Strategy. Not So Long Ago, In A Galaxy Very Near, businesses competed based upon their advertising and marketing skills. Normally, in a specific geographic area. Working within our current age of "Uber-Technology" and "The Internet", businesses and organizations alike, need a substantial presence to keep up with their competition. Because of online business presence, online stores and even online malls, customers can literally purchase any of the products and services they are looking for, any place in the world! However, is an online presence truly enough? Well, while online presence is important, we do not believe that it is enough!

From large corporations to small business owners, and all manner of entities in between. Everyone is constantly trying to answer that age old question. What is the best marketing strategy to use to satisfy our companies needs? With all the new technology and online presence, most new business owners are scrambling, because they believe that having a website is the main type of advertising that they should have. This is greatly perceived by business owners due to the media hype concerning the Internet. It is ingrained into their psyche and most times, causes them to make quick, sometimes incorrect decisions concerning their marketing strategies.

What We Believe To Be True! The professionals at SPC Multimedia Group believe that a website is important, but that a site and online presence is just a slice of the whole pie. Sure. There are dot com firms out there that make all there money online. But they are a specific type of business, set-up and controlled for the Internet Environment. If this is the type of business entity you have or are looking to build, we can help you with that. But the majority of businesses and organizations we work with are not.

SPC Multimedia Group understands that there are all sorts of advertising and marketing models, strategies and philosophies to choose from. At the same time, we know that there are unlimited types of businesses and organizations out there; all looking for the correct way of marketing there entity. In our opinion, all companies have very special variables that make them unique in their own right and we believe that they should all be treated individually. That is why we not only bring you the options of website design, marketing and advertising techniques, business printing and promotional products; but the program that will bring all these advertising and marketing products and services together and allow you to understand and structure your marketing strategy; all within a budget you can afford.

We call this "Creating Your Brand To Success".

WHERE WE ARE GOING, you are welcome to tag along. I have been able to help businesses and organizations, over the years, with my marketing philosophy. I am always making upgrades and changes. Needless to say, as the Internet grew and began its full impact in the mid to late 1990's, many parts of my model had to change. But the key point to my program has never changed. BRANDING! With branding comes repetition. With repetition comes a better market share for your business. A better market share brings about higher sales and profits for your business entity.

Your Brand To Success is not just a slogan or tag line. It is a calculated marketing strategy that will help your business or organization grow and strengthen over time. And we will be there with you. Upgrading and building better solutions to the ever changing tides of business. We will embark on this journey together. If you are looking for individual products, programs or services, for use with existing marketing or advertising campaigns, we have them available. If you want to begin a completely new one, we can help. The professional team from SPC Multimedia Group will be there for you. From inception of your brand and into the future. Whether you are looking for a complete marketing and branding face lift or just a little touch up, we will be there for you . . . All The Way.